Whoever ends up doing the SOCIAL perspective of gamificiation may find this article helpful, or at least give them something to think about.
Although most people rate a game on how fun it is, it often takes hour of rigorous playing, applying yourself tirelessly to tedious tasks within the game, just for the opportunity to advance.
The author talks about how gamification can be seen in many aspects of life. The example they use is running, and how the use of an App and social media posts keeps them motivated, keeping them competitive against other people in their social networks.
The author does question whether or not having all elements of life turned into a game is a good thing. Although gamification may make it more fun to do a tedious task, it is important to not start thinking of life as an RPG.
http://kotaku.com/5678356/video-games-can-trick-us-into-doing-things-we-loathe
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