From a marketing perspective, gamification can be an amazing marketing tool. Just a couple of notes from this article:
-Groupon: incentive with time-limited deals
-Foursquare App: checking in for rewards
-Nike campaign in London: city wide race
-Jay-Z book release: releasing pages of book throughout US and getting consumers to log on and "decode" some of his book
this is all creating a long term engagement between brands and consumers, moving them along the "player journey"
Gamificiation allows for, and encourages the creation, of a new style of loyalty program.
http://www.theglobeandmail.com/report-on-business/industry-news/marketing/adhocracy/its-all-fun-and-games----until-someone-bonds-with-a-brand/article1860689/singlepage/
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